Go to college.
Get a 9-5 job.
Max out your 401(k).
Hustle your way into a management position.
Be content with 2 weeks of vacation a year.
Retire at 65, if you’re lucky.
Then when you’re old and gray with arthritis, you’ll finally have the freedom to enjoy your life.
Do you see something terribly wrong with this system?
Does the prospect of selling 40+ years of your life for money terrify you?
Then you’re in the right place.
You know you’re just not meant for a 9 to 5 job.
You feel in your soul that you were put on this earth for something more.
You dread the routine of sitting at a desk from Monday to Friday.
You hate rules and hierarchies.
You’re too creative.
Too much of something that doesn’t fit in with a life of taking orders from a boss five days a week.
Hey, my name is Somto, and I’m just like you.
I’m a former project manager turned digital entrepreneur. After less than two years of working in a cubicle, I developed a giant bald patch on my scalp. I could fit my palm in it!
I was burned out, irritable, disillusioned, and suffering from Alopecia Areata, an autoimmune disease. Was this really the price I had to pay to achieve the American Dream?
As an immigrant, I had been taught to get good grades and work hard to land a secure job. My Nigerian parents instilled in me the idea that a well-paying job, particularly in healthcare, was the key to the American Dream. However, I quickly learned that there’s no security in a 9 to 5 job.
After working several jobs after college, I realized that I was completely at the mercy of my boss and whatever direction my employer decided to go.
Working a job requires you to sit in the driver’s seat while someone else took the wheels of your life. It meant following a plan of hope:
- Hoping you don’t get laid off or fired.
- Hoping you get a promotion.
- Hoping you don’t burn out from stress.
- Hoping your coworkers aren’t total jerks.
- Hoping your boss likes you.
- Hoping the company stays in business.
- Hoping the markets don’t crash.
Is that a gamble you’re willing to make for 40 long years?
Definitely not for me!
Don’t get me wrong. I’m eternally grateful to live in America, where at least there are plenty of jobs. My relatives in Nigeria would kill to have a cushy 9 to 5 in an air-conditioned office.
Still, I know that as long as I’m working for someone else, they control my destiny. I didn’t want to give that much power to anyone.
I developed a burning desire to create an extraordinary life on my own terms and set out to chart my own path.
Looking for a new direction, I packed up my bags and moved to Spain for a year. With Madrid as my home base, I started living a life of adventure that made me eager to wake up every morning. I was sipping wine in Porto, frolicking on black sand beaches in Santorini, and touring Moorish palaces in Granada. I fell in love with life again! My hair started to grow back, and for the first time in years, I didn’t need anti-depressants.
Inspired by this new-found freedom and zest for life, I started to explore lifestyle design – building a lifestyle that gives me control over:
- Where I work
- When I work
- Who I work with
- What I work on
- How much I earn
That’s when I discovered the world of online business. People were making a full-time income online while working from anywhere in the world. I was intrigued.
In 2017, I started my first online business, a travel blog called Somto Seeks. Despite having tremendous self-doubt, I was determined to build a location-independent business centered around helping people travel better. After about 18 months, I started making enough money to replace my old salary.
Over the past 3 years, I have immersed myself in the world of online business, testing different business models, such as blogging, brand sponsorships, online courses, coaching, and affiliate marketing. While it has never been easier to start an online business, growing and making money from it is a whole different story. It takes dedication, tenacity, and access to the right information.
Fight the Cubicle is a resource for risk-taking people who want more out of life than the routine of a 9 to 5 job. My mission is to help new digital entrepreneurs build a thriving online business by sharing the mindset, knowledge, and tools they need to succeed. This isn’t about filling out random surveys or joining some shady MLM scheme. It’s about building an online business that stands the test of time.
You don’t have to sacrifice your time, values, freedom, happiness, and creativity to make someone else rich. You can carve your own path by starting your own online business. I will not sit here with a straight face and tell you it will be easy. Far from it.
You will need to uplevel your thoughts, beliefs, and mindset. You’ll have to transition from consumer to producer. You will work extremely hard – probably harder than you’ve ever worked at any job. The difference is that your hard work will build an asset that will reward you and your family for years to come, not some company that probably couldn’t care less about you.
There’s a ton of misinformation on the web about running a successful online business. I’m not just talking about blog posts and Youtube videos. Even premium courses that cost $500 or more are filled with fluff. It’s no wonder many people stall when it comes to starting an online business. Who can you trust to teach you what you need to know to start a business the right way?
First of all, I’m not a guru. I don’t have all the answers. I can’t tell you what business model will work for you. I’m just a 20-something with an insatiable appetite for learning, experimentation, and growth. I’ve invested more than $30k on courses, coaching, and conferences to learn from the best about the ins and outs of online business. I’m also constantly testing new strategies to see what’s working at the moment. I guess you can say I’m a student of digital marketing.
After encountering so many scammy courses, fake gurus, and outright lies from industry ‘experts’, I decided to create this site. I want to share no-nonsense online business tips to save you from wasting time and making the same mistakes I did. If you’re looking to validate an online business idea or wondering what online business model to choose, you’ll find plenty of resources on this site to help you do that.
The information on this site is based primarily on my own successes and failures as a digital entrepreneur. Occasionally, I feature guest posts and interviews from other online entrepreneurs to give insight into specific topics. I hope the content you find here inspires you to take action towards building the online business of your dreams.
Wondering where to start?
Check out these introductory posts to learn more about different online businesses you can start and how to start them.