Are you looking for the best blogging courses to help you grow your blog? With thousands of blogging courses on the market, it can be hard to decide which ones are worthwhile. Luckily, you’ve come to someone who has sifted through dozens of blogging courses and can guide you in the right direction.
I’m a self-confessed course addict who has taken over 35 blogging courses in my three-year blogging career. I like to joke that it’s easier for me to name the courses I haven’t taken than the ones I’ve taken. I have an insatiable appetite for learning and regularly invest in courses to upgrade my knowledge and grow my business. As Warren Buffet says, the more you learn, the more you earn.
I’ve broken down the best blogging courses by category to help you navigate the list more easily. I’ll start with the courses I’ve taken and then talk about those I haven’t taken but are taught or recommended by people I trust. Still, I should note that I’ve taken 90% of these courses and can provide insight into the quality of the content and the instructor. Let’s get started.
Disclosure: This post contains affiliate links as explained in my disclosure policy.
Are blogging courses worth the investment?
With tons of free information on Youtube and on blogs, why bother buying blogging courses? Why not just read and watch all that free information? The first problem is that sifting through all the free information online is time-consuming and unproductive. You jump from video to video or from article to article trying to piece everything together by yourself. Who has time for that?
The second problem is that there is a ton of misinformation online about blogging. You’ll find a sizable number of ‘gurus’ who tell you that blogging is as easy as signing up for Bluehost and writing about your passions. I would say that 90% of the blogging information online is complete rubbish. That’s why, with the exception of a few trusted sources, I don’t read free advice about blogging. Instead, I refer back to my courses to make sure I’m getting credible information from people who achieved what I want to achieve.
That brings me to my third point, which is summarized by this simple idea:
If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.
The quickest path to success
In any field, there are people who’ve already made it to the top. They followed a particular process to get there. That’s why there’s no need to reinvent the wheel. The quickest way to success is to find out what successful people did and replicate it. It’s no different with blogging.
There are plenty of examples of bloggers in different niches who have found tremendous success. At the beginning of my blogging career, I spent a lot of time and money learning from them and studying what they did. I attribute investing in learning for my success in the competitive solo female travel niche. In less than two years, I replaced the income from my old job, worked with dozens of brands, landed paid speaking engagements, and received almost one million visitors. Learning from those ahead of you is the only shortcut to success.
The danger of figuring it out by yourself
Some people blog for 5+ years without making a dime. They go from one strategy to another, watching Youtube videos and trying to figure things out by themselves. You can avoid this trap by setting yourself up for success from the beginning. Guesswork is not a good strategy! Investing in blogging courses allows you to speed up your success by learning from people who’ve already achieved your goal.
While I’m a huge proponent of investing in online courses, I know first-hand that not all online courses are created equal. Some are life-changing while others are frankly garbage slapped together to make a quick buck. I know that as a new blogger, you’re skeptical about all the blogging courses out there. You don’t have a ton of money to spend so you want to make sure you invest your money wisely. The goal of this post is to show you the blogging courses that have, based on my own experience and those of other bloggers, proven to be helpful and worth the money.
All-in-one blogging courses
These are courses that provide a comprehensive guide to blogging, covering different components of running a successful blogging business.
Blog Simple Guide
If you want to understand not only the strategies but also the mindset behind creating a successful blog, then I recommend you sign up for the free Blog Simple Guide. This free introductory course is taught by Paul Scrivens, a seasoned blogger who runs 13 blogs in different niches. Most of his blogs receive between 100,000-400,000 visitors a month, and he earns more than $50k/month from his blogging empire.
Scrivs has figured out what works and what doesn’t when it comes to creating a money-making blog. Because he runs so many blogs, he has a unique insight into which niches are most profitable and what growth strategies are applicable to each niche. Scrivs is also a straight shooter who won’t sugarcoat anything, which is refreshing in an industry filled with people trying to sell you the make-money-blogging-quickly dream. If you want a frank guide to blogging for money, this course is for you. It’s a crash course on the fundamentals of blogging to help you get a sense of what you’re signing up for.
Here’s what the course covers:
- Choosing a Blog Niche
- Understanding SEO
- Writing Blog Content
- How to Make Money
- Building an Email List
- Choosing a Web Host
- Choosing a Theme
- Launching Your Blog
- Driving Traffic To Your Blog
- The Blogging Mindset
- The Blogging Sales Funnel
The information covered in this free ebook is enough to get your started. However, the ebook doesn’t go in-depth into the different topics because it’s an introductory course. It simply gives you an overview of the blogging landscape. To understand the full scope of blogging for money, I would recommend Scrivs’ signature blogging course, Dare To Conquer.
Dare To Conquer
Price: $457 for lifetime membership
Dare To Conquer (DTC) is the flagship blogging course of serial blogger Paul Scrivens, aka Scrivs. Originally called the Billionaire Blog Club, this course is one of the best value all-in-one blogging courses on the market. It is run by Scrivs and his community manager, Marybeth, who moderates the private members forum.
DTC is not just one course but a group of courses that teaches different components of building a blogging business. You can either buy the courses individually or become a DTC member to get lifetime access to all the courses and access to the blogging community.
The best thing about DTC is that it is constantly evolving, just like the world of blogging. I joined the community in February 2018 and, since then, the course has undergone three major transformations. Scrivs is always updating information and throwing out old information to stay current with trends in blogging. Recently, he scraped all the available courses and started afresh. He even starts new blogs to test his strategies and relays his findings to DTC members so that they know what’s currently working and what’s not.
The courses you’ll find inside Dare To Conquer:
- The Blog Simple Framework: a guide to build a six-figure blog in 18 months
- Seek the Offer: a guide to create a micro-course that people will actually buy
- Pocket Business: a guide to building a profitable online business that you can manage from your phone.
Unlike typical online courses that come with a free Facebook group (which are usually inactive), DTC comes with a private Slack group that gives you personalized feedback and access to an active community of bloggers. Through this community, I have been able to meet other bloggers with whom I’ve collaborated on guest posts.
48 Hour Blogger Bootcamp
Formerly called 48 Hour Fashion Blog, this video-based course is a must for those who want to build a fashion or lifestyle blog. It is taught by Marina De Giovanni, the fashion blogger behind Not A Model. Marina started blogging in 2013 and within 12 months was able to quit her 6-figure corporate job. She is social media and marketing genius who is super down to earth and approachable. It was this approachability that made me decide to invest in 48 Hour Blogger Bootcamp.
This course helped me tremendously in two areas: social media and content planning. The key distinction between 48 Hour Blogger Bootcamp and other blogging courses on this list is that it’s focused on monetizing your blog by working with brands. You won’t learn about affiliate marketing or qualifying for ad networks in this course. Rather, you’ll learn about building a powerful brand that attracts high-profile companies who will pay you for sponsored blog posts and Instagram campaigns. You’ll learn about building a social media presence that attracts thousands of loyal fans. Marina’s social media tips helped me grow my Instagram from 0 – 10k followers in a year.
The big game changer: an editorial calendar
In addition to growing my social media presence, I also mastered content planning through this course. The editorial calendar that Marina provides in the course is the one I still use today. She helped me understand how to break your content down into categories and subcategories and keep track of all my blog post ideas. When starting this blog, I went back to the editorial calendar lesson in the course to refresh my memory so that I could streamline my content creation process.
The promise of the 48 Hour Blogger Bootcamp is to teach you the exact steps to create a blog in 48 hours. However, it does much more than that. It gives you a framework to treat your blog as a business from day one. The lessons and exercises, such as finding your “Blog Profit Topic” and “Discovering Your Voice and Unique Style” helped me find clarity, define my blogging voice, and formulate a monetization plan for my blog.
Here’s a breakdown of the topics covered in the course:
- Module 1: Discover Your Blog Profit Topic
- Module 2: How To Choose the Perfect Blog Name
- Module 3: The Secret To Creating a Popular Fashion or Lifestyle Blog
- Module 4: How To Easily and Cheaply Design a Blog
- Module 5: Kick-Ass Content Creation System
- Bonus: The Step by Step Ultimate Execution Plan for Creating Your Blog
- Bonus: Mindset Masterclass
- Bonus: Social Success Formula
- Bonus: How To Create the Perfect Blog Post
Superstar Blogging Masterclass
Price: $79/month, $199 per quarter or $599/year
Superstar Blogging, the first blogging course I purchased, is a great start for a blogging newbie with zero technical or business experience. It was created by Matthew Kepnes, more commonly known as Nomadic Matt. Matt is one of the most successful travel bloggers ever. His blog gets over a million monthly visitors to his blog. He has also written a New York Times Best Seller about budget travel.
Superstar Blogging is a 12-week step by step guide to create a blog from scratch. Each week is focused on one critical element of running a successful blog. I consider this course to be one of the best investments I’ve made in my business. It helped me set up my blog, from installing WordPress and signing for web hosting to publishing my first posts and learning about SEO. As a student, I got direct feedback on my writing from Nomadic Matt himself. This was invaluable to me as a new blogger, helping me produce content that could drive traffic.
I signed up for this course back in 2017 so a lot has changed since then. Matt has added even more support, incorporating two weekly coaching calls. There’s also ongoing tech support. I reached out to Chris, the tech guy, quite a lot during and after completing the course. Lastly, Matt is super down to earth and honest. He’ll tell you what to do and what to avoid to fast-track your success.
What the Superstar Blogging Masterclass covers:
- Develop a strategy – You’ll learn the story of Nomadic Matt, how he got started, and lessons he’s learned from 10+ years of blogging. This will give you a deeper perspective on blogging and help you develop a strategy to serve your audience and stand out in your niche.
- Master the tech stuff – Get a step by step guide to set up web hosting, install WordPress, download plugins, set up your email service provider, and more. This is a godsend for non-techy folks like me.
- Create a lasting brand that people will remember – Learn how to create a unique online presence that will help you stand out from the crowd and attract your ideal audience.
- Write content people want to read and share – Through step-by-step examples, you’ll learn how to write stories people want to read and share online.
- Rank high in search engines – Learn the ins and outs of search engine optimization (SEO) and get your posts to rank on the first page of Google.
- Crush it on social media – Master specific hacks and strategies to create epic content on social media, collaborate with other content creators, and grow your following.
- Get press coverage – Discover the secrets to getting featured in major media publications and get journalists to answer your emails.
- Grow your email list – An engaged email list is the one of the most valuable assets you can have as a blogger. Learn about how to build an email list from scratch and grow it to thousands of raving fans.
- Make enough money to support yourself – Develop a fail-proof monetization plan to make money from your blog from anywhere in the world. Learn about affiliate marketing, sponsored posts, and creating your own products. Matt will show you a step-by-step breakdown of how he makes 7 figures from his blog.
Grow your traffic
These are courses that teach you strategies to grow your blog traffic, including content creation, SEO, and Pinterest.
Pinteresting Strategies is the ideal course for you already understand the basics of Pinterest and want to gain a deeper understanding of how the Pinterest algorithm works. Carly Campbell from Mommy on Purpose gets 200,000 page views every month from Pinterest using a manual pinning strategy. In the course, she thoroughly explains the Pinterest algorithm in layman’s terms and demonstrates why manual pinning is effective.
I tried manual pinning with my first blog for three months and grew my Pinterest traffic from 2k to 15k. The information and strategies I learned from this ebook drastically changed the way I think about Pinterest traffic. As I worked through the course, I had one aha moment after another. I got through the entire course in one sitting and remember experiencing a breakthrough. Pinterest finally made complete sense to me.
Read my full review of Pinteresting Strategies to learn about the pros and cons of the course.
Pinterest Ninja is a comprehensive Pinterest course for beginners. Taught by blogger and Pinterest expert, Megan Johnson, it goes over how to set up a Pinterest account from scratch, claim your website, create boards, and join group boards. Megan gets up to 200,000 monthly pageviews a month from Pinterest.
This course helped me understand Pinterest SEO better than any other course I’ve taken. It includes in-depth videos showing you how to use keywords on Pinterest, which is critical for your success. Pinterest is a search engine like Google. That means you have to optimize your content for keywords to get found. Without an understanding of proper keyword research, it doesn’t matter how beautiful your pins are. Keywords will make or break your success on Pinterest! They are that important.
I credit Pinterest Ninja with helping me get started on Pinterest the right way. It was the very first Pinterest course I ever took. As I worked through the course, I set up my account, created my personal boards, joined group boards, and set up my Tailwind account. I still refer back to Pinterest Ninja when I need a refresher on Pinterest keyword research and pin design.
Read my full review of Pinterest Ninja to learn the full details of the course and determine if it’s right for you.
Pinterest Traffic Takeoff
Price: One payment of $99 or two payments of $55
Pinterest Traffic Takeoff is a step-by-step framework to drive traffic to your travel blog using Pinterest. This is my signature Pinterest traffic course that has helped hundreds of travel bloggers double or even triple their traffic in a matter of weeks. The video and text-based course focuses specifically on promoting travel content on Pinterest.
I created this course after taking several Pinterest courses and realizing that what works for other niches don’t necessarily work for the travel niche. The course explains the strategies I’ve used to generate 2,000+ page views a month from ONE pin and 40,000 page views a month from Pinterest. The goal is to help travel bloggers create an effective Pinterest strategy to explode their traffic without hustling 24/7.
Pinterest Primer is a free course for those who are brand new to Pinterest. It covers the basics of how Pinterest works and how to set up an optimized Pinterest account for your business. You’ll also learn about common Pinterest mistakes to avoid and Pinterest myths to ignore. In essence, Pinterest Primer will give you the foundational information you need to succeed on Pinterest. Here’s what you’ll learn in Pinterest Primer:
- Day one: How to create a perfectly optimized Pinterest profile
- Day two: Secret strategies for creating viral pins
- Day three: How to be present on Pinterest all day with only an hour of work per week
- Day four: Pinterest myths to ignore and what to pay attention to
- Day five: The biggest mistakes that keep bloggers from succeeding on Pinterest
The Traffic Transformation Guide
The Traffic Transformation Guide course is a step-by-step breakdown of how Lena Gott from Mommy Minded Mommy went from 17k to 400k page views in just 10 months. This course is a must if you’ve been trying everything to grow your traffic and not seeing results. It is a goldmine of information and strategies that will help you get unstuck.
The Traffic Transformation Guide is the most comprehensive of all the courses I’ve taken about growing blog traffic. In 102 pages, Lena walks you through 21 strategies she has used to skyrocket her blog traffic after feeling stuck for years. The course is not only actionable but also really encouraging. Topics covered include how to narrow your blog’s focus, create a content plan, and interlink your posts.
5-Day SEO Bootcamp
The 5-Day SEO Bootcamp is a free introductory course to SEO. This email course is ideal for bloggers who know that SEO is important but have no clue where to start. It is taught by Mike Pearson, who I believe is one of the best teachers on the internet. His careful, thoughtful approach to explaining SEO makes it super easy to understand. I regularly watch Mike’s Facebook lives and read his emails because he shares so much value-packed information. This email course is no different. Here’s a breakdown of what you’ll learn each day:
- Day 1: Google SEO 101
- Day 2: Relevance
- Day 3: The Best Way To Do Keyword Research
- Day 4: How To Create Epic Content
- Day 5: Why Most Blogs Fail with SEO
Stupid Simple SEO
After taking Mike Pearson’s 5-Day SEO Bootcamp, I enrolled in his full SEO course – Stupid Simple SEO. This is by far the best course I’ve taken about search engine optimization. It takes a seemingly complicated topic and breaks it down into understandable nuggets.
SEO is probably the most intimidating topic for bloggers. However, it’s not as scary as it seems if you find the right teacher to walk you through it. Mike Pearson is an SEO expert and just the type of teacher you need to break down SEO for you. In easy-to-follow videos, Mike explains what SEO is and how it works in layman’s terms. After taking this course, you’ll never be intimidated by SEO again.
These courses teach about the fundamentals of affiliate marketing and strategies for growing your affiliate income.
Pin To Profits – Affiliate Marketing
Pin to Profits – Affiliate Marketing is a step-by-step guide to making money with affiliate marketing on Pinterest. It is taught by mom blogger and Pinterest expert McKinzie Bean. This video-based course walks you through the process of creating and posting affiliate pins on Pinterest to generate commissions. It covers topics such as how to create click-worthy affiliate pins, what boards to post your pins to, and what types of products do well on Pinterest.
Making Sense of Affiliate Marketing
Making Sense of Affiliate Marketing is a comprehensive guide to affiliate marketing on the market. It is taught by personal finance blogger Michelle Schroeder-Gardner, who consistently makes $50,000/month from affiliate marketing. Michelle explains the ins and outs of affiliate marketing, from the legal aspects to the best strategies to drive conversions. This is a text-based course that comes with workbooks and actionable steps to implement what you’ve learned.
Here’s what you’ll learn in this course:
- Module 1: What Is Affiliate Marketing?
You’ll learn about what exactly affiliate marketing is, why companies have affiliate programs, and how affiliate links work.
- Module 2: How To Find and Apply To Affiliate Programs
You’ll learn about how to choose the right products to promote and where to find affiliate programs.
- Module 3: Follow The Rules
You’ll learn about the legal disclosures that you must include in all affiliate posts to abide by Federal Trade Commission (FTC) guidelines.
- Module 4: How To Get Your Readers To Convert
You’ll learn about the strategies to get readers to click on your affiliate links and make a purchase.
- Module 5: Strategies and Ways To Promote Affiliate Links
You’ll learn about the best promotional channels to advertise your affiliate products so that you can increase your chances of earning commissions.
- Module 6: Rinse and Repeat
You’ll learn about how to maintain a long term affiliate marketing strategy. This section includes an affiliate strategy maintenance checklist.
Check out my Making Sense of Affiliate Marketing review and my interview with Michelle Schroeder-Gardner to learn more about the course.
Affiliate Marketing for Bloggers
Affiliate Marketing for Bloggers is a beginner affiliate marketing course taught by mommy blogger, Carly Campbell. I’ve been following Carly for years as a subscriber to her email list, member of her Blogging Like You Mean It Facebook group, and student of her Pinteresting Strategies course. I also read her income reports for inspiration. As you can see, I’m a big fan of Carly. I appreciate her honesty and straightforward blogging advice.
In Affiliate Marketing for Bloggers, Carly teaches bloggers how to do affiliate marketing two ways: through blog posts and through email. For affiliate marketing through blog posts, she addresses important factors like:
- The earning potential of different niches
- The four best types of affiliates for the average blogger
- Finding the right affiliates to promote
- Writing content that converts
- Drawing attention to your links
The second part of the course focuses on affiliate marketing through email. In it, Carly discusses her email marketing philosophy and includes several case studies to illustrate how to effectively sell affiliate products to your email list. Topics covered include:
- How to write emails that people read
- How to include affiliate links in a regular newsletter
- How to do affiliate launches via email
These courses teach about how to use social media to grow your blog or how to make money directly on social media.
Pitch It Perfect
Price: One payment of $699 or 6 payments of $134
Pitch It Perfect is an online course that teaches online entrepreneurs how to pitch and negotiate brand deals, even with a small following. It is taught by Julie Solomon, a PR and branding expert, New York Times-Best Selling author, and host of the Influencer Podcast. She worked as a publicist for years before starting her own PR company.
With less than 12,000 followers, Julie negotiated $250,000 worth of paid brand deals in one year. In Pitch It Perfect, she teaches the mindset, principles, and strategies to successfully pitch brands or negotiate incoming offers on a consistent basis. To date, this is by far the best course I’ve taken on the subject of Instagram brand collaborations. It has paid for itself many times over. Within 10 months of taking this course, I landed $10,000 worth of brand collaborations. The course comes with five modules, each covering an important pillar or pitching.
Here’s what you’ll learn in the course:
- Module 1: The Purpose of Pitching
- Module 2: Preparing to Pitch
- Module 3: Pitching Principles
- Module 4: Pitch Practices
- Module 5: Post Pitching
Pitch is Perfect is a premium course so I recommend that you purchase it only if you’re committed to pitching brands on a consistent basis. You have to do the work to see results. But with the incredible amount of value and timeless strategies in the course, I’m confident that anyone who applies the lessons can land partnerships with their dream brands.
Price: One payment of $997 or 4 payments of $297
Elise Darma is an Instagram marketing genius that I have been following for years. She’s not only super smart but also funny. She teaches in a way that is entertaining. While I have only consumed her free content as a subscriber to her email list, I have heard nothing but rave reviews about her courses. Instagrowth Boss is a course that helps online entrepreneurs – coaches, course creators, freelancers, and service providers – grow their businesses with Instagram.
This course is not only about how to grow an engaged Instagram following, but also how to generate leads, clients, and sales through Instagram. It’s not about being Instagram famous but using Instagram as a revenue stream for your business.
These courses teach the fundamentals of email marketing and email list building for bloggers and online entrepreneurs.
Email Lists for Newbies
Email Lists for Newbies is a beginner email list building course. If you just barely found out what an email list is, this would be a great course for you. It is taught by Meera Kothand, an email marketing expert who writes about all things email marketing on MeeraKothand.com. When I was starting to grow my email list, I read her blog posts and found them incredibly insightful. Meera constantly tests email marketing strategies and stays up-to-date on what’s working and what’s not.
Here’s what you’ll learn from the course:
- What you should be sending your subscribers
- How to earn passive income from my email list
- Email list mistakes you may be making & what to do instead
- Critical things you need to have before you send a single email or start promoting products to your list
- The secret to list building that most people ignore
- The formula for getting your emails opened and read
This intensive email list growth course was created by Growth Tools (formerly VideoFruit). The company specializes in testing email marketing strategies and helping business owners use data to accelerate their email list growth. Their obsession with testing and data is what drew me to their course, 10K Subs.
The goal of 10k subs is to teach you the strategies to rapidly grow your list from 0-10k. You’ll learn about how to choose the perfect lead magnet/opt-in freebie, how to write a copy that catches your readers’ attention, and even how to arrange your website homepage to increase conversions.
While I didn’t hit the 10k goal, I was able to get my first 2,000 subscribers from what I learned in this course, which I thought was a feat. I was so intimidated by email list growth and email marketing in general. This course helped me see that list growth can actually be an exciting process as you implement different tried and tested strategies and see what works best for you.
*Update: The 10k Subs program has been discontinued, but you can access other email list building programs from Growth Tools*
List Builders Society
Price: One payment of $397 or 3 payments of $153
List Builders Society is an online course that teaches online entrepreneurs a framework for predictably growing, scaling, and making money from their email list. It is taught by Amy Porterfield, an 8-figure entrepreneur and one of the biggest names in digital marketing. She helps online business owners grow their email lists and sell digital products. I’ve been on Amy’s email list for a couple of years and occasionally tune in for her Facebook lives. Having run an online business since 2009, she has an incredible level of expertise and also knows how to communicate it clearly.
Amy focuses on three-step framework for list building in List Builders Society:
- Define: Get clarity on who you want to attract to your email list and how you plan to support them
- Create: Create a lead magnet and captivating content that will fuel your email list growth.
- Attract: Leverage proven attraction strategies to take your list growth to a new level.
These courses teach bloggers and online business owners how to use ads to grow their traffic, email list, and sales.
Pinterest Ads for Beginners
Pinterest Ads for Beginners is an online masterclass that teaches bloggers and entrepreneurs how to use Pinterest promoted pin campaigns to get more traffic, leads, and sales. I created this course in collaboration with Female Travel Bloggers, an online community that supports, empowers, and educates almost 7,000 women in the travel blogging niche.
In this masterclass, I explain what promoted pin campaigns are, how they work, and how to set up a campaign from scratch. You’ll watch over my shoulder as I walk you through how to choose a campaign objective, select your audience, upload or select your promoted pins, enter a budget, and submit your campaign for approval. This course is ideal for complete beginners who want to learn why and how to use cost-effective Pinterest ads to grow their business.
Pin Practical Primer
Pin Practical Primer is another introductory course to using cost-effective Pinterest ads to grow your business. This is not to be confused with Pin Practical Promotions, which is the full course. Monica Froese is the mom blogger behind Redefining Mom and a Pinterest expert. She has used Pinterest ads to grow her business to six figures and explains the process of creating effective Pinterest ads in the course. Here is what’s covered in the guide:
Power Your Launch
Power Your Launch is a 6-week, intensive coaching program that teaches online business owners how to use low-cost Facebook ads to promote their products and services. I took this course back in 2019 and finally mastered something I had struggled with for years:
Creating a profitable funnel
What is a funnel you may ask? It’s a series of steps that a prospective customer takes to go from stranger to paying customer. Let’s say that you s
Power Your Launch isn’t just focused on running ads but laying the foundation to ensure that your ads are successful. I learned that ads are pointless unless you have a proper funnel in place. That’s why so many entrepreneurs lose thousands of dollars on ads and don’t see results. In fact, some of them end up losing money in the process.
The purpose of a funnel
You have to lead potential customers through a journey to convert them to paying customers. That’s where funnels come into play. They turn prospects from having no idea who you are to buying your products.
A funnel could take the form of a lead magnet that drives subscribers to your email list. Once on your email list, your subscribers a series of emails, known as a welcome sequence, to learn about you and what you do. This establishes the know, like, and trust factor. Then your subscribers get an opportunity to enroll in your program. I tried the former strategy and grew my email list by 40% after it had been stagnant for over a year.
You can also create a webinar funnel to teach prospective customers things they would need to understand before purchasing your course. During the webinar, you can offer attendees a discount. For those who don’t purchase, you can send them an email with more testimonials. The purpose of ads is to enhance your funnel by driving more traffic. You need to have a tried and tested funnel before you start running ads. No amount of money spent on ads can fix a lackluster offer or a broken funnel. That was my biggest takeaway from this course.
I would only recommend this course if you’re confident that you want to run ads for your business yourself. Otherwise, I would just hire a Facebook ads manager from a site like Fiverr.
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