Pinterest is a gold mine for traffic if you know the right way to use it. To learn how Pinterest works, it definitely helps to invest in one or two Pinterest courses that’ll demystify the visual search engine and fast track your results.
Pinterest courses have been among the smartest investments I’ve made as a blogger. Before discovering Pinterest, I was struggling to get anyone to read the content on my first blog.
In December 2017, I got a grand total of 42 page views on my first blog. Eager for a change, I researched how top bloggers were getting traffic. Many of them swore that Pinterest was their secret weapon for massive traffic. That’s why I decided to take Pinterest seriously, investing $500 in courses and coaching.
After a few months, the work paid off. Pinterest became my top traffic source, sending nearly 40k page views to my blog every month for free. It drove more traffic to my blog than Facebook, Instagram, and Twitter combined.
This post is about the best Pinterest courses I’ve taken over the past three years. These are the courses that have helped me understand how Pinterest works and how to use it effectively. I’ve categorized them according to your familiarity with Pinterest – beginner, intermediate, and advanced – to help you choose a course that is right for you.
This post may contain affiliate links, as explained in my disclosure policy
What to look for in a Pinterest Course
The course creator’s results
There are so many Pinterest gurus out there so it’s important to pay attention to each person’s background. You want to learn from people who can walk the talk. What results have they achieved? How many monthly PAGE VIEWS are they getting from Pinterest?
I emphasize page views because you’ll see a lot of bloggers brag about how many MONTHLY VIEWERS they have on Pinterest. On your Pinterest smart feed, you’ll come across headlines like ‘How I’m Getting 1 Million Monthly Viewers on Pinterest!’ and ‘How To Grow Your Pinterest Monthly Viewers By 200k in Just 30 Days!’ Pay no attention to those clickbait headlines.
My monthly viewers fluctuate between 300k-900k depending on the time of the year. This number is not important at all. Monthly viewers just tell you the total number of impressions your pins are getting on Pinterest. That is the number of times all your pins have appeared on smart feeds, search results, and suggested content. They don’t tell you anything about the traffic a person is getting from Pinterest. The whole point of using Pinterest is to drive traffic to your blog, right? So focus on the metrics that matter – monthly page views and/or sessions.
What students have to say about the course
In addition to the course creator’s results, you also want to know whether other bloggers have benefited from taking the course. What are other bloggers saying about the course? How much traffic growth have they experienced? How long did it take?
You also want to pay attention to what students have to say about the teacher! Not everyone should be teaching a course, no matter how knowledgeable they are about the subject. You want to make sure the course creator can communicate ideas clearly. Also, check to see you can get a hold of the course creator should you have any questions.
Course content structure
Everyone has a different learning style so take a look at how the course is organized. What is the primary teaching format: text or video? Is an e-course or an ebook? Do you get all the content at once or is it gradually released? What sections or modules are included?
Access to a community
Being able to learn from other bloggers who are in the same boat as you can also help to fast track your success. That’s why getting access to a community is a great bonus for any Pinterest course. Look to see if there’s a free Facebook group or private chat group for enrolled students.
As bloggers, we’re always trying to keep our costs down so I’m sure the price of the course matters to you. Ask yourself: is the price of the course commensurate with the potential transformation I could experience? Do I feel confident that the instructor can teach me something I can’t find on Google?
The Pinterest courses I’ve selected score highly on the above criteria. In terms of price, they range from $0-$70. The course creators are getting up to 300k page views a month from Pinterest. Finally, thousands of students have overwhelmingly positive things to say about the courses and the teachers. Now, let’s go over what you’ll find within these Pinterest courses, starting from beginner to advanced.
Beginner Pinterest Course
If you’ve never used Pinterest before, there’s a bit of a learning curve in the beginning. But you can eliminate guesswork by learning directly from one of the pros. McKinzie Bean of Moms Make Cents, who shared her Pinterest affiliate marketing tips on my blog, has been a Pinterest strategist for more than six years. She used Pinterest to drive 20,000 page views to her new blog in just three months!
McKinzie has a free course for beginners called Pinterest Primer. The five-day course, which is video-based, covers how to set up your Pinterest account for success. It consists of five modules that are released daily to help you digest the information easily. Through this course, you’ll learn how to set up a Pinterest business account, create your personal boards, research keywords, and perform other fundamental skills you need to succeed on Pinterest.
Here’s a breakdown of what you’ll learn in Pinterest Primer:
- Day 1: Learn how to create a perfectly optimized Pinterest profile
- Day 2: Learn my secret strategies for creating viral pins
- Day 3: Learn how to be present on Pinterest all day, with only an hour of work per week!
- Day 4: Learn which Pinterest myths are junk and which you actually need to pay attention to.
- Day 5: Learn the most common Pinterest mistakes bloggers make that throttle their success.
Beginner-Intermediate Pinterest Course
Pinterest Ninja is a comprehensive ebook that is packed with actionable tips to optimize your Pinterest account and grow your traffic. This ebook is perfect if you’re brand new to Pinterest or already have an account that you’re trying to grow. The course is taught by marketing blogger, Megan Johnson, whom I’ve had the pleasure of working with one-on-one. Megan drives around 10k page views a day to her blog, Love Family Health, using Pinterest.
Megan’s approach to Pinterest centers around understanding how to perform keyword research, utilizing group boards, and automating your pins using Tailwind. I credit Pinterest Ninja with helping me make sense of Pinterest SEO. The course comes with detailed video tutorials that walk you through how to find the best keywords to rank for on Pinterest. Megan teaches you how to use those keywords to carefully craft a pin description that will enable your pin to be found by your target audience. This skill alone has been a game-changer for me.
Pinterest Ninja also comes with a few bonuses, including:
- 367 Pinterest group boards (all organized by niche)
- 101 Facebook groups to help you grow your social media following
- 85 affiliate programs to help you grow your income (organized by niche)
Intermediate-Advanced Pinterest Course
If you get into the nitty-gritty of how Pinterest works, you need Pinteresting Strategies! As a matter of fact, I learned more about the Pinterest algorithm from this course than from Pinterest’s own guides! No kidding. Pinteresting Strategies is the most transformational Pinterest course I’ve taken to date. The information in here is worth way more than the $57 price tag. I think Carly Campbell, the creator, is undercharging students and should raise her price to at least $200.
Carly from Mommy on Purpose gets 200,000 page views every month from Pinterest using a manual pinning strategy. Her greatest asset is her thorough understanding of the Pinterest algorithm and her ability to explain it in layman’s terms. Her second greatest asset is her knowledge of little-known tricks and hacks to show Pinterest that you’re a trusted pinner and get your content in front of more eyeballs. Carly’s secret sauce for driving massive traffic is Google Analytics. I adopted her techniques and increased my traffic by 10k page views every 60 days.
What you’ll learn from Pinteresting Strategies:
Carly starts with the basics, demonstrating how to claim your website, set up your boards, and optimize your Pinterest account for traffic. This will be review for those who’ve already been using Pinterest. The action starts in the section where Carly gives a thorough break down of how the Pinterest algorithm works. She goes on to talk about Pinterest SEO, group boards, and pin creation,. Lastly, Carly goes over her manual pinning strategy in a step-by-step guide. The course consists of a mix of text, images, and videos.
The information I learned from Pinteresting Strategies has drastically changed the way I approach Pinterest. After devouring the course in one sitting, I finally understood how the Pinterest algorithm works and what Pinterest wants.
Without giving away too much information, I would say that the most valuable part of the course was Carly’s discussion of Google Analytics. She discovered a strategy to use Google Analytics to drive even more traffic from Pinterest. I credit this specific strategy with helping me reach the traffic requirement to apply for the Mediavine ad network. I implemented it over the course of around 6 months and experienced my highest traffic growth ever.
I should note that Pinteresting Strategies is best if you’re already getting some traffic from Pinterest. Ideally, you’re looking to increase your Pinterest traffic to, let’s say, qualify for an ad network. The information and strategies here are more advanced than you’ll find in a typical Pinterest course.
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