Want to build a profitable blog? Start by choosing the right blog niche.
The income potential of your blog depends a great deal on your niche, the main subject of your blog. Some people are really passionate about collecting seashells, but they’ll never make money blogging about that.
It’s simple: to make money blogging, you have to choose a niche that people searching are for and are willing to pay for solutions to their problems. Consistent traffic plus readers with purchasing power equals income. It’s the same principle whether you run a brick and mortar store or a blog.
In this post, we’ll go over the most profitable blog niches. These are the 10 blog niches that make the most money year after year. They have a track record of creating six and seven-figure bloggers or at least allowing people to quit their jobs.
What is a niche?
The word niche gets thrown around a lot so let’s further break down what it actually means. Simply put, a niche is the main topic your blog focuses on. All the content on your blog ties back to that topic in some way. For instance, this blog is about online business. Every single post on here relates to starting and growing an online business. Nothing else. You won’t find any posts about weight loss, budget travel, or even a related topic like personal finance.
Some blogs, such as lifestyle blogs, write about multiple niches. They may cover fashion, beauty, fitness, home decor, travel, and a variety of topics. These types of blogs can work, and there are plenty of examples of successful lifestyle blogs. However, as the blogosphere gets more competitive, it’s becoming increasingly difficult to stand out with a general blog about different topics. Choosing a single niche makes it easier to rank on Google, establish expertise, and plan your content.
How narrow or broad should your niche be?
It’s better to start with a narrow niche and then expand the topics you cover over time. For instance, you can start a blog about shoes and become known as a shoe expert. It’s easier to stand out as a shoe blogger than as a general fashion blogger. Once you’ve established your expertise, you can diversify to other areas of fashion, provided that your audience is interested in them.
In addition to establishing your expertise, choosing a narrow niche makes it easier for your blog to rank all Google. It comes down to one key component of search engine optimization (SEO) – relevance.
Have you noticed that whenever you search for a recipe, all the websites on page one are either food blogs or the Food Network? There is a reason for that. Google’s algorithm sifts through trillions of webpages to find the ones that best match user intent. That’s because Google’s main priority is to give users exactly what they are looking for and keep them coming back. If your site’s content is relevant to the search query, then Google has more faith that your post will answer the user’s question.
The more content you write around a specific niche, the more relevance you build around that niche. Accordingly, the easier it is for your blog to rank for niche-specific keywords. If you write about several different niches, it’s harder to establish relevance. Therefore, it’s harder for your blog to rank.
What blog niches make the most money?
Niches that make the most money help people satisfy one of these core human desires:
People are willing to spend money to stay in shape or lose weight, make more money, or find the love of their life. If you can incorporate one or more of the core human desires into the topic you write about, you stand a good chance of making money.
For instance, knitting is popular because it can have therapeutic effects (health). Playing the guitar and becoming great at it can garner you love and admiration as well as a sense of personal satisfaction (belonging and happiness). Quitting smoking can not only save your lungs but also save you money (health and wealth.)
As you can see, you can tie those core human desires to virtually any niche. That’s why there’s really an infinite number of niches that you can write about. We’re just focusing on 10 of the most promising niches for this post. I’m also including real-life examples of blogs that make money in each niche based on various sources like blog income reports and research on high-earning blogs. Let’s jump right in.
Here’s the full list of the 10 blog niches that make the most money:
- Personal finance
- Health and wellness
- Fitness and appearance
- Online business/Digital marketing
- Pet care
From budgeting to increasing your credit score, people are always looking for guidance to earn, grow, manage money. That’s why personal finance is one of the most popular and profitable blog niches. It falls squarely into the human desire for wealth.
Personal finance has high traffic potential because it’s an evergreen topic and a necessity. You can’t survive without money. No matter what’s happening in the world or what time of the year it is, people still care about their bank accounts. Because of this, traffic to personal finance blogs tends to be consistent year-round.
Personal finance bloggers typically make money through display advertising and affiliate marketing. When you get bucket loads of traffic (200,000+ monthly page views), you can make a full-time income just from ads. Personal finance also lends itself to many affiliate marketing opportunities. From credit cards to cashback programs, there are a plethora of affiliate offers that bloggers can promote to their readers.
Nowadays, the personal finance niche, like any niche on this list, is extremely competitive. There are big players like The Penny Hoarder, Dollar Sprout, and Nerd Wallet, which cover all areas of personal finance. I would not try to compete against those all-in-one personal finance blogs as a new blog.
Personal finance is one niche where it helps to niche down. Choose one aspect of personal finance and dominate it. You could focus on paying off student loans, boosting your credit score, budgeting for busy moms, or some other sub-niche. When you niche down, you can outrank more established blogs because your content is super relevant. Remember that Google considers relevance when choosing how to rank posts, not just domain authority.
Examples of personal finance blogs that make money
- Finsavvy Panda – $5k/Month
- Fitnancials – $10k/Month
- Credit Takeoff – $13k/Month
- Believe in a Budget – $20k/Month
- Making Sense of Cents – $100k/Month
- Dollar Sprout – $200k/Month
The “mommy blog” is taking over the blogosphere. In the past decade, there has been a slew of blogs about motherhood. They are usually run by every day, working moms or stay-at-home moms. These blogs talk about everything from pregnancy to potty training to mom guilt. The motherhood/parenting niche works because people will never stop having babies. No matter what time of the year it is, there is a need for helpful, timely information about parenting.
Motherhood/parenting blogs are also popular because there are so many pain points involved in parenting. This niche touches on all the core human desires. Bringing a new human being into the world is an experience that creates an incredible sense of love and bonding. This ties into the human need for belonging.
Furthermore, mothers are naturally concerned about taking the right steps to have a healthy baby and a safe delivery. This ties the human need for health. Lastly, raising a child is expensive so moms want to know how they can cut back on child-care expenses. The human need for wealth is at play here.
Examples of mommy blogs that make money
- Mommy on Purpose – $10k/Month
- Swaddles ‘n’ Bottles – $11k/month
- Money Minded Mom – $12k/Month
- What Mommy Does – $15k/Month
- Redefining Mom – $20k/Month
Travel is one of the most popular niches because it plays into the human need for happiness and belonging. Flying off to far-flung destinations, trying new cuisines, and exploring different cultures stimulates the senses. People crave new experiences in unfamiliar places, and they are willing to pay to get that. In addition, people typically travel with family or friends. In doing so, they create shared memories with loved ones and come back with photos to share and stories to tell. That’s what makes travel a great bonding activity.
There are plenty of sub-niches within the travel niche. These include:
- Budget travel
- Solo female travel
- Expat living
- Couples travel
- Group travel
You also have regional travel blogs focusing on Europe, Africa, South America, or even specific places like California or Las Vegas.
My first blog was a solo female travel blog with a focus on traveling while black. I started by trying to write about travel in general but quickly realized I needed to narrow down my focus. Once I did, my traffic started growing more consistently. I could speak to my audience, black solo female travelers, better than most other travel bloggers. This brings me to an important point: the need to niche down as a travel blogger. Because there are so many types of travel, you absolutely must choose one audience to serve. If you create a general travel blog sharing destination guides, you’d be competing with large travel publications like CondeNast Traveller, BBC Travel, and Matador Network.
The best advice is to focus on one destination or one type of traveler, at least when you start your blog. Remember that you can always expand your blog to other topics as you grow. For instance, a popular travel blogger, Helene In Between, started by writing about her hometown of Dallas and then expanded to writing about Europe.
The truth about travel blogging
It’s important to address some downsides of travel blogging because there are many travel blogging hopefuls out there. Unlike the other niches on the list, travel is a luxury for most people. If they have to choose between paying off student loans or going on a trip, they’ll choose the former.
Travel is also a commitment that people have to plan ahead of time. That means that people are more deliberate about booking flights than, let’s say, buying a tube of lipstick. This makes monetizing a travel blog more difficult. That’s why you have to be strategic about the audience you target. If you write about budget travel, you’ll attract people who don’t want to spend a lot of money. Accordingly, you’ll need a ton of traffic to make a full-time income.
To succeed as a travel blogger, you absolutely have to be passionate about travel. No ifs, ands, or buts. Travel bloggers are adventurous people who live and breathe travel. They are often digital nomads or expats. They are willing to cut back on other expenses and live a minimalist lifestyle so that they can see the world. If you only have a passive interest in travel, you won’t have the perseverance to endure the years of work required to build a profitable travel blog.
Examples of travel blogs that make money
- Somto Seeks – $3,600/Month (My first blog!)
- The Globetrotter GP – $5,700/Month
- Girl With The Passport – $10k/Month
- Helene in Between – $15k/Month
- The Blonde Abroad – $80k+/Month
- Nomadic Matt – $100k+/Month
Health and Wellness
Health is one of the core human needs so it’s no surprise that the health and wellness niche is both popular and profitable. There is a range of topics that fall within this niche, including:
- Mental health
- Personal development
While you don’t need to be a nutrition or wellness expert to start a blog in this niche, it definitely helps. With so many people dishing out health advice online, you would certainly stand out if you have a credential. If you’re a board certified therapist or medical professional, that adds credibility to your content. Still, you can develop a deep understanding of health topics without a formal education. Just make sure to be transparent about your background and experience with the topic you write about. The average reader online is more wary about where they get their health advice than, let’s say, travel tips.
For specific health topics like diseases and medications, Google favors medically-backed websites. That means websites like Mayo Clinic or WebMD would get priority. This is just something to keep in mind. That said, your typical health and wellness blog doesn’t dive into topics like diseases. Rather, they address every day health concerns like diets, self-care, and self-confidence.
Examples of health and wellness blogs that make money
- A Natural Endeavor – $1,000/month
- Organize Yourself Skinny – $13k/month
- Kath Kyle – $15,000/month
- Avocadu – $50k/month
Fitness and Appearance
Similar to health and wellness, the fitness and appearance niche is focused on something all people want – to look and feel good. This niche is also among the most competitive. It encompasses topics such as:
- Weight loss
- Weight training
- Skin care
This is one niche where niching down to one or two topics matters a great deal. Don’t start a general fitness blog today. There are already hundreds of well-established, all-on-one fitness blogs. It’s much easier to stand out when you hone in on one particular area of fitness. For instance, Workout Mommy, focuses on fitness tips for busy single moms. It’s a mom blog and fitness blog in one. This shows you that many of the niches can overlap. They aren’t mutually exclusive.
Examples of fitness and appearance blogs that make money
- Nerd Fitness – $100k+/month
- Love Sweat Fitness – $15k/month
- Fit Mom Journey – $10k/month
- Vigor It Out – $2k/month
We all gotta eat! That’s why the food niche is not going away anytime soon. This lucrative niche encompasses everything from vegan recipes to baking to Southern cooking. If you’re a professional chef or just someone who loves to cook, there may be room for you in the food niche.
While food is normally not a luxury for people like travel is, food blogs are still more difficult to monetize than other niches. It all comes down to consumer behavior. First, people generally don’t buy ingredients or cooking utensils from blogs. Secondly, groceries and cooking utensils don’t easily lend themselves to affiliate programs. For instance, a food blogger may publish a recipe for a barbeque ribs dish and list the ingredients and cooking utensils used to prepare the dish. Naturally, readers would jot down those ingredients and go buy them at the grocery store.
So how do food blogs make money? Display advertising is a popular monetization strategy because good food blogs tend to get massive traffic. As a food blogger, you can easily lure people to your website with mouthwatering images of dishes on Pinterest. Food bloggers can also make money by selling cookbooks.
Examples of food blogs that make money
- Pinch of Yum – $65,000+ per month
- Show Me the Yummy – $45,000/month
- The Sassy Spoon – $8,000/month
- Butternut Bakery – $5,000/month
Online business/Digital marketing
The easiest way to make money online is to teach other people how to make money online.
Well, it’s the simple truth.
People are willing to pay good money to learn how to make more money. In this age, there’s no better way to make money than on the internet. That’s why you may even find a travel or food blog with a tab that states ‘Start a Blog.’ The earning potential for web hosting services, email service providers, and online courses is astronomical.
Not just anyone can start an online business blog though. You need to have experience building an online business before you can start a blog in this niche. It’s funny when people start their first blog about blogging. Don’t be one of them. People want to learn from those who’ve done the thing they’re teaching.
It’s completely okay to write about your journey in online business and lessons learned. Just be upfront about your background. Don’t claim to be a seven-figure entrepreneur when you’re not. For instance, I started this blog after about three years of blogging and running other online businesses. I don’t claim to be an expert, but I do have a lot of experience that can help people who are starting out. Transparency is particularly important when it comes to talking about business and money.
Examples of online business blogs that make money
- Melyssa Griffin – $300k/month
- Neil Patel – $100k+/Month
- Create and Go – $100k+/Month
- Adam Enfroy – $80k/month
- Ryan Robinson – $50k/month
- Start a Mom Blog – $20k/month
- Blogging Explorer – $3k/Month
A lifestyle blog doesn’t neatly fit into any particular category. It’s the kind of blog you start when you want to write about all your interests, whether it be travel, food, makeup, or martial arts.
With a lifestyle blog, YOU are the main attraction. Readers tune in to see your daily life, your travels, your relationships, and other aspects of your life that you’re willing to share. Lifestyle bloggers often create Instagram accounts to accompany their blogs. The most successful lifestyle bloggers land lucrative brand partnerships.
To run a lifestyle blog, be sure that you’re comfortable sharing your life on the internet. Of course, you can filter what you want to share, but it seems like the more personal you get the more people connect with you.
The downside of a lifestyle blog is that it’s harder to rank on Google. When you write about a variety of topics on one blog, you don’t establish expertise on any topic. Accordingly, your blog isn’t relevant for any particular keywords that someone might search on Google. That said, you can improve your ranking by creating silos, or unique pages, that link related content. This is something that’s covered in detail in Stupid Simple SEO, a course I highly recommend to all bloggers.
Examples of lifestyle blogs that make money
- Fantabulosity – $10k/month
- Just a Girl and Her Blog – 40k/month
- Barefoot Blonde – $80k+/month
- Cup of Jo – $100k+/month
Fashion never goes out of style. This niche thrives because it taps into people’s need for creativity and self-expression. Clothes and accessories easily lend themselves to affiliate marketing networks like Shopstyle Collective, ShareASale, and Amazon Associates. That’s why the fashion niche is a big earner for bloggers. As a result, it’s also highly competitive and requires a great deal of vision.
If people constantly compliment you on your personal style, then you may have what it takes to succeed as a fashion blogger. But that’s just the beginning. You also have to think about branding, marketing, and strategy. That’s how you stand out in this niche, where looks are literally everything.
As with the travel and fitness niches, you would need to narrow down your focus as a fashion blogger. Like I mentioned before, it’s easier to stand out as a shoe blogger than a general fashion blogger. As your blog grows, you can expand the topics you cover. Another perk of being a successful fashion blogger is the opportunity to work with high-end brands or even launch your own fashion line.
Examples of fashion blogs that make money
- The Blonde Salad – $200k+/month
- Song of Style – $100k+/month
- The Modest Man – $12k/month
- Man Repeller – $10k/month
- Affordable by Amanda – $4,000/month
People love their pets! This ties into the need for belonging and happiness. In fact, Americans spent about $95 billion on their pets in 2019.
The pet care niche is great because it lends itself to affiliate marketing. There are so many toys and products people can purchase for their pets online. There’s also a big traffic potential.
If you’re an animal lover who knows the ins and outs of pet care, then this niche might work for you. Just be sure to focus on one type of animal to establish authority and relevance.