Pinterest gives you multiple options to verify your website, but there’s one that beats the rest in terms of speed and simplicity. If you have a WordPress blog, you can claim your website in a few simple steps on Pinterest. This task has been a source of frustration for a lot of bloggers and business owners. But I promise – it’s not that complicated!
We’ll go over the most straightforward way to verify your website and start using Pinterest to grow your business.
Why you should claim your website on Pinterest?
What’s the purpose of claiming your website? This is an important step to unlock all of Pinterest’s business features. First, it confirms that you’re actually who you say you are. We don’t want any imposters out there using your business name, do we?
Once you’ve verified that you’re the true owner of the website, then Pinterest will see your account as a legitimate business. Pinterest loves content creators and places an emphasis on distributing pins from verified accounts. Pinterest encouraged users to discover new ideas through images that lead to other websites. That’s what makes it different from Facebook, Twitter, Instagram, and TikTok. These traditional media platforms want people to stay on their site and make it more difficult to click away.
When you claim your website, your domain name will be listed in the bio section at the top of your profile. Also, all pins that are shared from your website to Pinterest – by you or any other person – will automatically be attributed to your account. Your profile picture and business name will appear at the bottom of your pins. That’s great for visibility and brand awareness. As a business owner, you get access to the following benefits:
Once you’ve verified your website, you can now apply for Rich Pins. These are pins that contain extra information, such as a short description and a title. Enabling your website allows Pinterest to pull the metadata from your blog posts – the title and meta description. This helps with your Pinterest SEO, allowing your content to be discovered more easily. Keywords are the foundation for getting found on Pinterest so any step you can take
Pinterest has an analytics dashboard that provides information about how your account is performing. You can see the number of impressions, engagements, link clicks, close-ups, and saves your pins have received over the past 30 days (or any time period you select.) In addition, you’ll find your top-performing boards by impressions and clicks. You can see all the pins people are sharing from your website and how many times they’ve been saved. This data is invaluable for maintaining an effective Pinterest strategy to grow your account.
When you claim your website, you can now run Pinterest ads, or promoted pin campaigns. These are a fraction of the cost of Facebook ads and greatly improve the impressions and clicks your pins receive. You can use promoted pin campaigns to grow your email list, sell an online course, drive sales to your online store, and more. When you’re running ads, you can create a custom audience to target previous website visitors, allowing you to reach a warm audience.
How to claim your website on Pinterest using the Yoast SEO plugin
- Step 1: Download the Yoast SEO plugin if you don’t already have it.
- Step 2: Go to Settings and Choose ‘Claim’ on the left-hand corner
- Step 3: Select the “Add HTML tag” option and click “Next.” Then copy the code provided and click “Next” again.
- Step 4: On WordPress, go to the “Settings” page of the Yoast SEO plugin.
- Step 5: Click on the “Social” tab that appears on the left.
- Step 6: Click on the Pinterest tab.
- Step 7: Paste the metadata into the Pinterest box provided. Then click save changes.
- Step 8: Go back to the Claim Your Website page on Pinterest and click ‘Finish.’
It may take up to 24 hours for Pinterest to validate your website. On the other hand, your website could also be verified instantly or within a few minutes. That was my experience when I verified this website on Pinterest. Once your website is validated, you will see your website name with a green check next to it on the Claim Your Website page.
What if your Pinterest website verification is not working?
The Yoast SEO plugin method is a sure-fire way to get your website verified. If you follow the steps listed above and your website verification is still not working here’s how to troubleshoot.
- Ensure that you have copied and pasted the right code into Yoast SEO
Remember that you only need to paste the middle part of the code. You need the full code if you plan to add it to the header section of your site.
- If you verified that the code is correct but still can’t claim your website, then you can use plan B. This is the more manual approach, but it still works. Instead of using the Yoast SEO plugin, you’re going to copy and paste the code into the header script of your website theme.
How to claim your website on Pinterest using the header script method
- Step 1: Go to Settings and Choose ‘Claim’ on the left-hand corner
- Step 2: Select the “Add HTML tag” option and click “Next.” Then copy the code provided and click “Next” again.
- Step 3: On your WordPress dashboard, go to Appearance > Customize > Theme Settings
- Step 4: Select the Header/Footer Script
- Step 5: Enter the full Pinterest code in the Header Scripts section
It’s okay if there are already other tags in your header section. The Pinterest tag will still work.
You can also use a plugin called Insert Headers and Footers to automatically insert your Pinterest tag to your header section. However, I don’t like that option because I like to use as few plugins as possible.
There you have it. Within minutes you can verify your website and unlock all the amazing Pinterest business features. Any questions? Drop them in the comment section below.
Helpful Pinterest Tools
If you want to grow your traffic with Pinterest, here are some additional tools and resources I would recommend.
- PicMonkey – I use PicMonkey to make professional-looking pins to promote my blog posts and affiliate products. It comes with a wide variety of fonts, templates, and many cool features.
- Canva – I use this to make pins in addition to PicMonkey. It’s easier to use if you’re new to graphic design but isn’t as sophisticated as PicMonkey. It does come with 400,000 premium photos, which is 100x more than PicMonkey.
- DepositPhotos – This is my go-to source for high-quality stock photos that I use in both blog posts and pins. The website has over 70 million stock photos, covering virtually every topic you can think of! Deposit Photos is one essential tool that has improved my blog’s appearance and skyrocketed my traffic. I can’t recommend it enough!
- Pinterest Ninja – This beginner Pinterest course teaches you the fundamentals of keyword research, pin design, and branding. It’s taught by Pinterest marketing expert, Megan Johnson, who gets 8-10k page views a day from Pinterest.
- Pinteresting Strategies – Want to learn how to get massive traffic from Pinterest without a scheduler? This is by far the best course for that. It’s taught my mommy blogger, Carly Carly Campbell gets 200,000 page views a month from Pinterest using manual pinning.
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