Rich Pins on Pinterest

How To Enable Rich Pins on Pinterest in 2021

You’ve created a Pinterest business account and claimed your website. Now, it’s time for the next key step: enabling rich pins.

Enabling rich pins is a must to unlock all the Pinterest business features. 

In this post, you’ll learn and quick and straightforward way to enable rich pins on your Pinterest business account. That way, you can use Pinterest to grow your traffic, get more leads, and make more sales.

What are rich pins?

Rich pins contain extra information about the content being shown, such as the website it’s from and a short summary. A regular pin just shows the pin title and author. There are four types of rich pins: app, article. recipe, and product. 

For most bloggers, rich pins will appear as article pins. Article pins contain a headline, author, and a short description of the post. This gives Pinterest users a sneak peek at what the post is about, helping them decide whether or not to click on it.

Recipe pins are designed for food bloggers, lifestyle bloggers who write about food, and other content creators in the food niche. These pins allow Pinterest users to see the ingredients, cooking times, and serving information for the dish in question. That way, they don’t actually have to leave Pinterest to get the necessary information 

Product pins are for e-commerce businesses, like Shopify and Etsy store owners. These pins show important information about the product featured, such as price and availability. Product pins are also called ‘Buyable Pins’ because they make it easier for Pinterest users to make buying decisions. That said, you cannot buy a product directly on Pinterest. You have to click on the product pin to be taken to the website of the business, where you can make a purchase. 

Lastly, app pins, which are the least common, are used to showcase apps for download. These pins are geared towards app developers. They contain a title and description of the app and the price.

Why should you enable rich pins?

Enabling rich pins on your Pinterest business account will help your Pinterest SEO, which makes it easier for your content to get found. Remember that Pinterest is a visual search engine. To get discovered on the platform, you have to teach Pinterest what your pins are about using keywords. Whenever Pinterest gives you an opportunity to use keywords, you should definitely take it!

When you enable rich pins, Pinterest pulls metadata from your website or online store. Metadata refers to your post title and meta description, or SEO description. Pinterest is able to pull your metadata because you’ve claimed your website. This allows Pinterest to access your website information and the description for every blog post you share on Pinterest. Let’s take a look at one of my article pins to see how this works. 

This is a pin I created for my blog post, 5 Pinterest Myths You Should Ignore

On WordPress, you can see the meta description and SEO title of the blog post that has been entered into the Yoast SEO plugin.

5 Pinterest myths meta description

Now, let’s take a look at what the pin looks like on Pinterest. As you can see the blog post title and meta description are listed as part of the details for the pin. Pinterest does this for every pin you share once you’ve enabled rich pins. 

5 Pinterest Myths Pinterest layout

Rich pin example

Without rich pins, your pins would only include the information you provide to Pinterest – a title and a pin description. With rich pins, however, your pins contain extra information. This means that you have double the opportunity to showcase what your content is about and rank highly on Pinterest search results. 

How to enable rich pins on WordPress?

As mentioned before, you first need to claim your website before you can enable rich pins. Pinterest is only able to pull data from your website once you’ve verified that you own it and allowed Pinterest access to your website data. 

Steps to enable rich pins on WordPress

You can enable rich pins once you’ve claimed your website. You’ll only need to do this once for your site. Follow these steps.

  1. Download the Yoast SEO plugin (if you don’t already have it.) The Yoast SEO plugin will allow you to skip dealing with code. It automates the process of enabling rich pins. 
  2. Under Yoast SEO, go to Social > Facebook and check “add open graph metadata.”
  3. Choose any blog post from your website and copy the URL.
  4. Go to the Rich Pins Validator page.
  5. Enter the blog post URL you’ve copied into the box provided. Make sure you post the URL of a blog post and not your homepage. 
  6. Click validate
Rich Pins Validator

Then just wait for your confirmation email from Pinterest. It could take anywhere from a few minutes to a few days. Pinterest can be unpredictable in that way. The first time I validated rich pins, it took about 24 hours. The last time, it took about five minutes. 

How to enable rich pins for your Shopify store?

As with a WordPress blog, you need to claim your Shopify store before you can enable rich pins. Once you do that, then Pinterest can pull product information to display on your pins, 

Steps to enable rich pins for your Shopify store

  1. Open a specific product URL on your Shopify site. This is a page that has a Buy or Add to bag button.
  2. Copy and paste this product URL into the Rich Pin validator and type .oembed at the end of your product URL. You’ll see all the Rich Pin information for your product.
  3. Click Validate.
  4. After the preview appears, click Apply. You only need to apply with a single product URL from your website.
  5. Your product Pins will become Rich Pins within 24 hours.

Pinterest rich pins not working?

If you followed the steps above and your rich pins aren’t working, there are some troubleshooting steps you can take. The first step is to contact Pinterest support to see if they can diagnose the problem on their end. Pinterest can be glitchy at times so you want to first make sure that the problem isn’t coming from Pinterest.

If you check in with Pinterest support and things are fine on their end, then the other possible culprit could be your web host. Contact your web hosting provider to see if there could be any error preventing Pinterest from accessing your metadata. 

Helpful Pinterest Tools and Resources 

If you want to grow your traffic with Pinterest, here are some additional tools and resources I would recommend.

  • PicMonkey – I use PicMonkey to make professional-looking pins to promote my blog posts and affiliate products. It comes with a wide variety of fonts, templates, and many cool features.
  • Canva – I use this to make pins in addition to PicMonkey. It’s easier to use if you’re new to graphic design but isn’t as sophisticated as PicMonkey. It does come with 400,000 premium photos, which is 100x more than PicMonkey.
  • DepositPhotos – This is my go-to source for high-quality stock photos that I use in both blog posts and pins. The website has over 70 million stock photos, covering virtually every topic you can think of! Deposit Photos is one essential tool that has improved my blog’s appearance and skyrocketed my traffic. I can’t recommend it enough!
  • Pinterest Ninja – This beginner Pinterest course teaches you the fundamentals of keyword research, pin design, and branding. It’s taught by Pinterest marketing expert, Megan Johnson, who gets 8-10k page views a day from Pinterest.
  • Pinteresting Strategies – Want to learn how to get massive traffic from Pinterest without a scheduler? This is by far the best course for that. It’s taught my mommy blogger, Carly Carly Campbell gets 200,000 page views a month from Pinterest using manual pinning. 

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