Here’s a sobering statistic: around 90% of bloggers quit within six months.
Six months is barely enough time for Google to trust a new website. That takes about six to nine months. This goes to show you how prematurely so many bloggers quit.
I’ve already gone over the top reasons to start a blog. Now, it’s time to address the top reasons NOT to start a blog. The reality is that blogging isn’t for everyone. In an increasingly competitive blogosphere, you need to consistently produce great content to have staying power. There are a variety of reasons why bloggers quit, but it typically boils down to unrealistic expectations and the wrong motives.
This post isn’t meant to discourage you from starting a blog. It’s to help you evaluate whether you’re starting a blog for the right reasons. That way, you can give yourself the best chance of success. Here are some reasons you should definitely NOT start a blog.
Disclosure: This post may contain affiliate links as explained in my disclosure policy.
You don’t have a compelling reason for blogging
Before starting any business, you need to have a specific purpose. What are you trying to achieve and why? A blog is no different. After all, what you’re really starting is a blog-based business. Take the time to do some reflection and get to the root of what is motivating you. Creating a successful blog is a long and challenging journey. That’s why you’ll need to have a strong source of motivation to keep going. Otherwise, failure is almost guaranteed.
I started my first blog to share my passion for travel with the world and help solo travelers plan immersive cultural experiences. I also had a burning desire to create a location-independent business and become my own boss.
Then I started this blog to help people start an online business without being overwhelmed and also expand my online business empire. I’ve dealt with my fair share of challenges over the years, from failed launches to rejections from brands. However, I’m 100% committed to being an entrepreneur because I simply can’t see myself doing anything else. There’s no turning back no matter how hard the journey gets.
What drives you? Figure that out before you start a blog and refer back to it when things get tough. Decide what is most important to you in life. Money? Freedom? Fulfillment? Then make sure that build a blog-based business aligns with your life goals.
You’re looking for a quick way to make money
Blogging is not for you if you’re looking for an online business that will put $10,000 in your bank account within three months. It’s completely understandable if you want to make money quickly so that you can quit your job. Blogging just isn’t the business model for that sort of goal. You’re better off packaging your expertise into a coaching program or offering a service.
As I mentioned earlier, it takes six to nine months for Google to trust a new website enough to rank it highly. Because of the nature of search engine optimization, you may work for months without seeing the fruits of your labor. Then eventually all the effort pays off and your site starts ranking highly and earning money.
Some new bloggers have unrealistic expectations about making money from blogging. They want to make six figures blogging but underestimate the amount of time and work it will take to get there. Others are looking for quick money and get discouraged when they don’t see instant results.
While there are bloggers who are able to quit their jobs after 6 months, they aren’t typical. Based on my experience, I think new bloggers should be ready to invest at least 9 months into building up a blog to start earning a consistent income. Variables like your niche, previous experience, and budget affect how quickly you can start earning. Still, it takes time to build a profitable blog. Patience is necessary.
You hate writing
This one is simple. If the idea of writing a 1,500-word post makes you want to crawl into a fetal position, you might want to consider other online business models. There’s no getting around it: blogging is about writing and marketing content on a consistent basis.
Sure, you could hire professional writers to write blog posts for you if you have the budget. That’s something established blogs often do. However, in the beginning, you’ll need to write the pillar posts to establish your blog. You also have to care enough about writing to establish a style guide for your blog. The bottom line here is that if you’re the type of person who hated writing essays in school, then I would probably give blogging a pass.
You’re not willing to learn new skills
There are so many skills that go into building a successful blog: writing, editing, SEO, WordPress, email marketing, social media, and more. If you’re not the type of person who likes to stretch yourself and learn new things, blogging might not be for you.
You will have to not only learn new skills to get started but also stay abreast of the latest developments in blogging and digital marketing. That means taking courses, attending conferences, reading books, listening to podcasts, and finding other ways to continuously educate yourself. A natural curiosity and love of learning are essential traits for a successful blogger.
You need other people to motivate you
You absolutely have to be self-motivated and disciplined to succeed with blogging. If you need to work in a team environment and be motivated by your colleagues, then blogging might not be for you. Most bloggers work alone for hours on their laptops. They set their own schedules and choose the projects they work on. You need to keep yourself motivated and accountable to complete your daily tasks and reach your goals. If slack, you don’t grow your blog and you don’t make money.
Blogging can be a lonely journey, but you can join some of the hundreds of blogging groups on Facebook to connect with other bloggers. You can also find another blogger to serve as an accountability partner. That way you help each other stay on track and achieve your goals.
You can’t handle negative feedback
As a blogger, you’ll inevitably receive negative comments and emails. Some will come from people with legitimate disagreements and some will come from trolls who have nothing better to do. You need to have thick skin to deal with negative responses from people. That’s just the reality, regardless of what kind of business you run. If you’re a sensitive person, you’ll either have to toughen up or find another line of business.
There’s only one way to avoid criticism: do nothing, say nothing, and be nothing.Aristotle
You prefer anonymity
When you start a blog, you put yourself out there. It doesn’t mean you’re going to have paparazzi chasing you down the street, but you could potentially become well-known. That’s a reality you need to be comfortable with.
Couldn’t you just blog without revealing your true identity? The truth is that people like to know who is behind what they’re reading. That helps them connect with you and become loyal readers. If you don’t want to give people on the internet a window into your thoughts and ideas, then blogging might not be for you.
If none of these reasons resonated with you, then maybe you have what it takes to build a successful blog.
The good news is that setting up a blog is pretty straightforward. Of course, this is just the setup part. The real work begins after that, but you have to take it one step at a time. Start by learning how to start a blog with Siteground in 10 minutes.