Should I start a blog?
If you have been pondering that question, then you probably have lots of questions about the world of blogging:
Can you really make money blogging?
What if no one reads my blog?
How often would I need to post?
It’s normal to feel some uncertainty, but that shouldn’t stop you from taking a chance on your blog idea. The purpose of this post is to help you put aside your fears and reservations about blogging. I want to show you why starting a blog could be one of the best decisions you ever make. Here are some of the best reasons to start a blog.
Disclaimer: this post may contain affiliate links as explained in my disclosure policy.
You have a platform to share your voice with the world
Do you have something to say? Are you passionate about food, politics, travel, or personal development? With a blog, you have your very own platform to share your unique voice with the world. You have a corner on the web to write about topics that are important to you and your readers.
I started my first blog because I wanted a space to share my intense love for travel. More specifically, I wanted to talk about the transformational experience of solo travel and help female solo travelers like myself plan their trips. I’ve also shared my experiences as a black traveler navigating countries that don’t see a lot of black tourists. That way, I could help other black travelers understand what to expect while traveling through those countries.
A blog can be a powerful tool for self-expression if you’re the type of person who has a perspective to share. Expressing your opinions and experiences in writing can be cathartic and empowering. Not only that, but you can help tons of people along the way.
You can use your knowledge to help others
One of the best parts of blogging is receiving messages from people who say my post helped them make a decision, changed their perspective, or impacted them in some way. It’s amazing how much a humble blog post can impact people.
You have knowledge, insights, and experiences that can help other people. This is where many wanting to start a blog get stuck. They believe that you have to be an expert on a topic to blog about it. Accordingly, they discount their own knowledge and believe they have nothing valuable to share.
Here’s the deal: you only need to be one step ahead of your audience to teach them about a topic. If you’ve opened a bank account before, you are one step ahead of someone who hasn’t. You can teach that person how to open a bank account. This is a basic example, but it drives home the point that you are already an expert to people who know less than you. Your knowledge can help those people in a meaningful way. Don’t discount your knowledge and experiences.
You can use a blog to promote your business
There is a consensus among digital marketers that blogging for business generates more traffic and leads. If you already have an online business, you can add a blog to your website to drive more visitors. In the blog, you can address relevant topics that your customers would want to know. With proper search engine optimization, you can drive loads of traffic to your website. For instance, if you run a fitness business, you can write posts sharing exercise and healthy living tips. By doing so, you also establish your business as a thought leader in your field.
Once your customers discover your business through a blog post, they can be directed to sign up for your email list or referred to your services. That’s how you convert your traffic into leads. In this way, a blog can become an excellent marketing tool for your business.
You can make passive income with your blog
Who doesn’t want to make money while they sleep? One of the most exciting things about blogging is that it gives you the opportunity to make passive income. You can write one blog post that makes you money for years to come. For instance, Michelle Schroeder Gardner, a personal finance blogger, has made $300,000 from one blog post. Her results aren’t typical, it just goes to show you what’s possible when you become a seasoned blogger.
There are two main methods to make passive income from a blog: ads and affiliate marketing. Michelle Schroeder Gardener makes her blogging income mainly through affiliate marketing, promoting other people’s products in exchange for a percentage of the sale. You can write a review for a product you love, insert your affiliate link, and optimize your post for search engines. Then whenever someone reads your review and makes a purchase, you earn a commission.
The second way to make passive income with your blog is through ads. Companies are always looking for popular sites to advertise their products on. Once your blog starts getting some good traffic, you can apply to ad networks like Monumentric, Mediavine, Media.net, and Adthrive. Google Adsense is also a popular choice, but I don’t recommend it because of its tendency to slow down websites and its low pay.
Blogging can open new business opportunities
When you build any sort of audience online – through a Youtube channel, Instagram account, and also a blog – you attract the attention of businesses. Brands want to work with you to promote their products to people who follow you. In addition to making passive income, you can also earn active income from your blog through brand partnerships and sponsored posts.
Blogging has opened so many opportunities I could never have imagined. I’ve worked with dozens of brands from – boutique hotels to Fortune 500 companies – on sponsored posts and social media campaigns. I’ve spoken at conferences and been featured in the media. All this started with a decision to share my knowledge and experiences online. How powerful is that?
Starting and running a blog is relatively inexpensive
People often think that you need a lot of capital to start a business – to rent office space, hire employees, and buy inventory. That’s not the case with blogging. You can start a professional blog for less than $200. The only things you need to spend money on to start a blog are:
Domain registration: You have to officially register your blog name to claim it as your own piece of real estate on the web. I recommend registering your domain name with Siteground for $15.95. You need to renew your domain every year.
Web hosting: Think of web hosting as a storage space for your website on the internet. I’ve been using Siteground for 2.5 years and love their excellent customer service, easy setup process, fast site speed, and top-notch security. Their plans start at just $6.99 a month. You can select a hosting plan directly after registering your domain. Learn more about how to start a blog with Siteground.
A theme: A theme gives your blog its appearance and functionality. Studiopress themes with the Genesis Framework are in a league of their own. I use a Studiopress theme for both of my blogs. On this blog, I use the Workstation Pro theme. Studiopress themes start at $39. You could technically use a free theme, but they tend to be bland and not versatile. You want to make a good impression on your readers and also give them a great user experience. That’s why a premium theme is the way to go.
As you can see, you don’t need to spend an arm and a leg to start a blog. That’s what makes blogging such a great business model for a solopreneur. You don’t need to hire any staff or make a huge investment upfront. Of course, to grow your blog, you will want to invest in tools and learning. The great thing is that you can get access to top blogging tools and courses without breaking the bank.
You can work from anywhere
If you decide to go all-in and become a full-time blogger, you get an additional perk – the ability to work from anywhere. Blogging – like other online business models – only requires a laptop and an internet connection. As someone who loves to travel, that was one of the biggest selling points of blogging for me. I wanted to be my own boss, travel around the world, and make money from my writing. If that sounds like you, then blogging could be the right online business model for you.
Starting just might be one of the most rewarding journeys of your life. If you want to start a blog, take the leap. Learn, fail, adjust, and keep going. Blogging just might change your life, as it did for me.
Are you convinced about starting a blog?
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